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This is Product Management

“This is Product Management” interviews the brightest minds across the numerous disciplines that fuel modern product teams. Episodes span from arts to science, tactics to strategies, confessions to professions. Take a deep dive into user experience, statistics, innovation, differentiation, design, development, metrics, and more with the latest podcast for product managers. This is Product Management is produced by Feedback Loop Learn more and subscribe at tipm.feedbackloop.com
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Now displaying: Page 1
Jun 14, 2021

Currently the EVP of Product at Zendesk, Shawna Wolverton was previously SVP of Product Management at Salesforce. On this episode of This Is Product Management, Shawna shares a veritable primer on how to succeed in product management — including her secrets for challenging assumptions about your customers and peddling “soft influence”.

Want to read the terms and quotes discussed in this episode? Please visit the TIPM website, to download a transcription of this episode! 

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