Clint Sand, VP of Product at NortonLifeLock, shares the complexities and considerations involved in building cybersecurity products, and how to get consumers to invest in products they need, but don’t necessarily want. Get the latest updates from the show at www.thisisproductmanagement.com.
Karen Kranack and Scott McDonald, co-founders of Modern Accelerator, discuss how product teams can use agile research to drive product evolution and stay closer to their customers, plus how researchers can embrace this new approach. Get the latest updates from the show at www.thisisproductmanagement.com.
William Trump, Consumer Behavior Consultant at Swiss Re, discusses how applying behavioral science when developing insurance products can help organizations understand what drives consumer behavior and motives them to buy. Get the latest updates from the show at www.thisisproductmanagement.com.