Lydia Timlin-Broussard, Senior Strategic Designer at BCG Digital Ventures, shares how ethnographic research can be used in the product development process to empathize with consumers, gain insight into their behaviors, and build better products. Get the latest updates from the show at www.thisisproductmanagement.com.

Susan Lindner, founder and CEO of Emerging Media, discusses the impact storytelling can have on business growth, product development, and market opportunities. Get the latest updates from the show at www.thisisproductmanagement.com.

Ross Mitchell, co-founder and managing partner of WHOA, discusses how to put customers at the center of brand, product, and service research and design. Get the latest updates from the show at www.thisisproductmanagement.com.