Josh Wexler, Director of Solutions at Originate, shares how prototypes can serve as a valuable method for communicating internally and externally, how to gain insights from user testing, and the common mistakes he sees product teams make. Get the latest updates from the show, along with the ebook we co-wrote with Josh, “What Product Managers Need to Know About Rapid Prototyping”, at www.thisisproductmanagement.com.
Nadav Benbarak, Head of Product Marketing at Okta, discusses the opportunities in security, balancing user experience with security, and what organizations can do to be more secure. Get the latest updates from the show at www.thisisproductmanagement.com.
Mona Patel, Founder and CEO of Motivate Design and Author of Reframe, shares what product managers at large companies can do to bring new ideas to life and what to do when an experiment goes wrong. Get the latest updates from the show at www.thisisproductmanagement.com.
Chad McAllister, host of The Everyday Innovator and PHD in management, shares what he’s learned from interviewing some of the most innovative minds in product management, how to spot trends, and how 3D printing can be used for rapid prototyping. Get the latest updates from the show at www.thisisproductmanagement.com.
Mark Hurst, the author of Customers Included and CEO of Creative Good, shares case studies about what happens when you include customers and what happens when you don’t, how to get large organizations to buy-in, and tells us why he believes the most useful product management advice can be boiled down to just two words. Get the latest updates from the show at www.thisisproductmanagement.com.
Stephen O’Keefe, Customer Success Manager at Hubspot, shares what a day in a life of in customer success management entails, how it informs product managers, and it’s key performance indicators. Get the latest updates from the show at www.thisisproductmanagement.com.
Valla Vakili, a product leader from iHeartMedia and Yahoo!, gives us his product management war stories, and explains how storytelling can align key stakeholders and engage users. Get the latest updates from the show at www.thisisproductmanagement.com.
Justin Hendrix, Executive Director at NYC Media Lab, discusses how personalization can help product managers build better products for users, the business case for personalization, and what the future holds. Get the latest updates from the show at www.thisisproductmanagement.com.
Jack Cole, Director of Design at Motivate Design, talks about how to source people for user discovery, what questions to ask them, and what metrics and qualitative feedback to look out for. Get the latest updates from the show at www.thisisproductmanagement.com.
Swapnil Parikh, a monetization product manager at Tumblr, illustrates how monetization is at the intersection of sales and user experience. He shares what a day in his life is like and why cracking the code of the native experience is the key to revenue. Get the latest updates from the show at www.thisisproductmanagement.com.
Tristan Kromer shares the differences between qualitative and quantitative user feedback, how to effectively formulate hypotheses, and the role of statistical significance in interpreting results. Get the latest updates from the show at www.thisisproductmanagement.com.
Gayle Laakmann McDowell, Author of Cracking the PM Interview and former software engineer at Google, Microsoft, and Apple, shares what it takes to become a top 1% product manager, how to answer the toughest PM job interview questions, and how to advance your career in the field. Get the latest updates from the show at www.thisisproductmanagement.com.
Will Cole, Director of Product at Stack Exchange, illustrates how to transition from a company that goes out to find talent into a company that attracts talent, how to source and screen innovative product people, and how to build rapport with engineers. Get the latest updates from the show at www.thisisproductmanagement.com.
Nir Eyal, serial entrepreneur and author of Hooked: How to Build Habit Forming Products, shares how habit formation can replace expensive ads and spammy marketing tactics, whether hooks can replace solutions to pain points, how Facebook gets users hooked, and the truth behind Facebook’s acquisition of Instagram. Get the latest updates from the show at www.thisisproductmanagement.com.
Sarah Judd Welch, Founder of Loyal, shares how product managers can gain customer insights through community management, how AirBnB builds community, and the KPIs to measure the ROI of community. Get the latest updates from the show at www.thisisproductmanagement.com.
Steve Cohn, Founder of Validately, shares the tactics for validating demand for a product idea before building it, why he thinks Minimum Viable Products should die, and what he means when he says product managers are in the business of homeruns. Get the latest updates from the show at www.thisisproductmanagement.com.